Hi, I'm Rob.

When I was a younger I did everything a young upper-middle class millennial was supposed to - got decent grades, went to college, landed an entry level white collar job in New York City. I hated it.

So in 2014 I decided to do what my heart always wanted to do. I enlisted in the U.S. Army as a combat medic. I succeeded beyond my wildest expectations.

Within one year I had traded the white collar cubicle for the tan beret of the Army’s Elite 75th Ranger Regiment. I passed the Ranger Assessment and Selection Program (RASP) and was then sent to the Special Operations Combat Medical (SOCM) course where I trained alongside Green Berets, Navy SEALS, and other special operations personnel for 8 months.

Then, I failed.

I was reassigned to the 173rd Airborne Brigade - a top tier unit by conventional Army standards, but not special operations. It felt like choking on my shot at the big leagues and being sent down to AAA. For years, I could not lay down the burden of my own failure.

When I was struggling in the SOCM course, an instructor I deeply respected told me that there were many types of medics I could be - I just probably wasn’t “this” kind of medic. My ego couldn’t accept the advice at the time. I had been conditioned to believe that if I wasn’t a Ranger, I wasn’t worth shit.

But finally, I realized what he was trying to tell me. The path of an elite special operations medic was just not my path. And that’s okay.

My path was not to be a military operator, but to take what I learned back to the civilian realm and to help bridge the gap.

I am not David Goggins. I am not Jocko Willink. I am not an elite special ops soldier. That was not my path.

I am Rob Krisel. I am not an elite operator. I am a coach. My path was not to live in that world, but to observe, learn, and teach.

My personal mission was not to go to war, but rather to promote peace. I do this by helping everyday people do what I did - become better, stronger, and more capable versions of themselves.

Physical training is more than building muscle. When you approach it with wisdom and skill, physical training cultivates life force - the energy that allows you to show up fully in every domain of your life.

The quality of your life depends on your training - not because you’re preparing for war, but because physical health is the foundation that mental health, resilience, and moral fortitude are built upon. The stronger a foundation you build, the less likely it is to be threatened. And if one day a flood does hit you full force (literal or metaphorical), you’ll be strong enough to withstand it.

Strength maintains peace. Weakness invites chaos.

The quality of a society depends on the average quality of the individuals who live in it.

Unfortunately, things are not trending in a good direction. The average person is physically and mentally weak, undisciplined, lacks a moral compass, and is disconnected from both themselves and from a higher power. As a result, violence, social chaos, and reactive authoritarianism are on the rise across the world.

This is why I’m here to do this work. This was my calling, my mission - to bridge the gap, and to help lift others up. I’m here to create stronger individuals, so that we can create a stronger society, together.

Now you have a decision to make.

Will you do your part? Will you uplift yourself so that you can help steer your life and even society in a better direction? Or will you fall victim to the apathy and weakness that infects our world?

The world needs you to be strong. Your family needs you to be strong. You need to show yourself that you can be strong.

If this is striking a chord with you, let’s talk.

Planet Earth needs every strong human it can get. There’s no time for delay. Book your free assessment now and let’s get the ball rolling.